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Big Data Equals Big Business for Some Savvy Retailers
Retailers have been collecting data on customers for years, but the more recent explosion of information brought about via social media and other unstructured data has overwhelmed many of today’s...
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Unleashing Unstructured Data to Drive Customer Loyalty
The promise of big data and the insights it can reveal is huge, yet many retailers have yet to realize its full potential. Big data refers to data sets that are so massive, they become difficult to...
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